Johari Bazar, Jaipur — Since 2017
Jewellery Made theWay You Would Make It
Private label & custom jewellery manufacturing for global brands. Direct from our workshop in Jaipur’s legendary Johari Bazar — no agents, no middlemen, no compromises.
OUR ETHOS
I Left Teaching to Build Something That Mattered
I was a teacher. I loved the classroom but not what it was becoming. So in 2017, I quit — not because I had a perfect plan, but because I grew up watching my father work with gemstones in Jaipur, and somewhere in that memory was something I hadn’t tried yet.
TaRa JuVeL is not a middleman. We are not a sourcing agent. We are manufacturers — hands on, end to end, accountable at every step. We use certified recycled metals. We know who we are, what we make, and every brand that works with us knows exactly where their jewellery comes from
Tanu, Founder, TaRa JuVeL
Who We Are
Founded in the Heart of Jaipur's Jewellery Capital
TaRa JuVeL is a private label and white label jewellery manufacturer based in Johari Bazar — one of the oldest and most respected jewellery markets in the world. Founded in 2017, we work with brands globally, combining Jaipur’s generational craft heritage with certified ethical sourcing and modern production standards.
We are not a middleman. Not a sourcing agent. We are manufacturers — hands on, end to end, accountable at every step.
What We Make
Full-Cycle Manufacturing — In House
We work across the full jewellery manufacturing process — every process under one roof.
- Lost wax casting
- Die casting
- Electroforming
- Hand setting
- Filing and polishing
- Gemstone manufacturing and setting
- CAD / 3D design — from your sketch, reference image or concept brief
MATERIALS
Certified Metals. Responsible Plating.
Metals sourced from Legor Group, Italy — certified recycled, ISO 14021 verified, lead-free and cadmium-free. All plating is nickel-free and lead-free, EU REACH compliant.
Clean & Consistent Finish
A fine layer of gold for a consistent finish — ideal for fashion and trend-led collections at accessible price points.
Durable Demi-Fine
Precision-controlled gold thickness for a more durable finish — suited for demi-fine and premium collections.
Warm Tone, Nickel-Free
A soft warm tone, fully nickel-free and compliant with EU standards for sensitive skin.
High Shine Tarnish Resistant
A high-gloss, tarnish-resistant finish preferred for silver and white-gold aesthetic collections.
Most Durable Option
Physical Vapour Deposition — scratch resistant, long-lasting. Increasingly preferred by premium brands for everyday jewellery.
Brass & Silver
All base metals supplied by Legor Group, Italy. ISO 14021 verified recycled metals, lead-free and cadmium-free.
GEMSTONES
Sourced & Cut in the World's Gemstone Capital
Jaipur is not just where we manufacture — it is the world’s most important centre for gemstone cutting, polishing and trading. Every gemstone we use is hand cut and hand polished by skilled craftspeople here in Jaipur. Our supply runs through Saksham Gems — a trusted family relationship with full transparency and direct accountability.
Our Gemstone Range
- Precious stones — ruby and sapphire from Indian and African mines, including untreated natural stones in any size and shape
- Semi-precious stones — turquoise, onyx, moonstone, labradorite, malachite, tourmaline, topaz, aquamarine and more
- Cubic Zirconia — precision cut, for collections requiring consistent brilliance at scale
- Pearls — natural and cultured
Our Capabilities
- Calibrated sizes — consistent, uniform stones cut to precise measurements for bulk production
- Custom shapes — stones cut entirely to your design brief, not standard catalogue shapes
- Hand carved gemstones — a Jaipur speciality; intricate carvings that give your collection a signature that cannot be replicated elsewhere
- Cabochons, faceted cuts, beads and rose cuts — across the full range of cutting styles
Production Facts
Capacity of a Factory. Attention of an Atelier.
Monthly Capacity
2,500 pieces per month
Minimum Order Quantity
From 5 pieces per design
Sampling Lead Time
30 days from design approval
Production Lead Time
20–30 days from approval
CAD / 3D Design
Available — we design from your brief
Packaging
Custom branded packaging available
Global Reach
Manufactured in Jaipur. Built for the World.
We manufacture for brands internationally and understand the compliance, packaging and documentation requirements of global retail.
🇳🇱 Netherlands
🇺🇸 United States
🇦🇺 Australia
Our Certification Journey
We believe in showing our progress openly — not just the destination. Our metal supply chain is already ISO 14021 verified through Legor Group. Full independent certification is the next step, and we are on it.
ISO 14021 Verified — Legor Group
Certified recycled metals. Lead-free and cadmium-free supply chain verified by Bureau Veritas.
EU REACH Compliant Plating
All plating is nickel-free and lead-free — cleared for EU retail including UK, Netherlands and Germany.
RJC Membership — In Progress
Actively working toward Responsible Jewellery Council certification.
SMETA Audit — In Progress
Working toward full SMETA ethical trade audit certification.
There Are Hundreds of Manufacturers in Jaipur.
Here is why the brands that find us stay with us.
Manufacturers, Not Middlemen
You deal directly with our workshop, our artisans and our founder. No agents, no markup, no miscommunication.
Low MOQ — Real Flexibility
We start from 5 pieces per design. Test a style, launch a capsule, or sample a new material.
Ethical by Documentation
Legor Group certified recycled metals. Bureau Veritas verified ISO 14021 and EU REACH compliant.
Jaipur Is Our Advantage
Jewellery has been made here for generations. That depth of local knowledge cannot be replicated.
Woman-Founded. Accountable.
Founder-led conversations, faster decisions and someone who genuinely cares about your brand.
Your Designs Are Protected
Every client relationship begins with confidentiality. We work under NDA and protect your identity.
Built for Global Retail
We ship globally with full export documentation and EU compliant jewellery manufacturing.
Quality at Scale
Every piece is individually checked before shipping with precision and atelier-level attention.
Full Plating Range
Gold Flash, Gold Micron, PVD and Vermeil — all nickel-free and cleared for European retail.
From Idea to Finished Piece
Whether you're launching your first collection or scaling an established brand — our process is the same. Clear, collaborative, and built around your timeline.
Share Your Idea
Sketch, mood board, reference image, or description. You don’t need a finished design.
Design & Develop
We create CAD / 3D model. You see exactly what the piece looks like before anything is made.
Sample
We produce a physical sample. Check weight, finish, stone setting, plating.
30 DAYS
You Approve
Confirm quantities, packaging, delivery timeline. No surprises before production.
MOQ: 5 PIECES
Production
Handcrafted by our artisans. Cast, set, plated, polished in Johari Bazaar.
20–30 DAYS
Quality Check
Every piece individually inspected. Plating, stone security, finish, dimensions.
Packed & Shipped
In your branded packaging, with full export documentation worldwide.
Trust & Compliance
Credentials & Certifications
We are a growing business and we believe in being honest about where we are. Here is where we stand — current, in progress, and planned.
GJEPC Member
Gem & Jewellery Export Promotion Council, Ministry of Commerce & Industry, Government of India
IEC — Import Export Code
DGFT, Government of India · IEC: AJIPK1380J
Udyam Registered
Manufacturing Enterprise · UDYAM-RJ-17-0251402
Jewellers Association Jaipur
Member in good standing
ISO 14021 — Recycled Content
Verified by Bureau Veritas via Legor Group. Covers all brass and silver alloys used in production
RJC — Responsible Jewellery Council
The global standard for ethical, social and environmental practices. Application actively in progress.
SMETA — Sedex Ethical Trade Audit
Globally recognised audit covering labour, health & safety, and business ethics.
We update this section as new certifications are acquired. If you require specific compliance documentation before partnering with us, please get in touch — we will tell you exactly where we stand.
We Ship To
🇬🇧United Kingdom
🇳🇱Netherlands
🇺🇸United States
🇦🇺Australia
Our Collection
Credentials & Certifications
Every design you see is made to order for your brand. Nothing sits in a warehouse. Every piece is crafted fresh, to your specification.
Base Designs — Your Brand on Them
Any design can carry your logo, brand name or custom packaging. What leaves our workshop looks like it came from your brand — not ours.
Everything Is Customisable
Plating colour, metal, gemstone type, size, finish — almost every element can be adjusted. Tell us what you need.
Minimum Order: 10 Pieces
Test a style, build a capsule, or scale a full collection. Need exclusive rights? We offer custom development from your own brief.
FAQ
Frequently Asked
Questions
Can’t find your answer here? Get in touch directly — we reply within 24 hours on working days.
What is your minimum order quantity?
Our MOQ starts from just 5 pieces per design. Whether you are launching a capsule collection or testing a new style, you don’t need to commit to large quantities to work with us.
Do I need a finished design to get started?
Not at all. A sketch, a reference image, a mood board or even a description is enough. Our in-house team will develop the CAD design from your brief. If you already have technical files, we can work directly from those.
How long does sampling & production take?
Sampling takes approximately 30 days from design approval — including CAD development, casting, setting, plating and finishing. Once your sample is approved and order confirmed, production takes 20 to 30 days depending on quantity and complexity.
What metals and plating options do you offer?
We work in brass and silver — sourced from Legor Group, Italy, certified recycled under ISO 14021. Our plating options include Gold Flash, Gold Micron, Rose Gold, Rhodium and PVD. All plating is nickel-free and lead-free, EU REACH compliant.
Are your pieces EU compliant and safe for sensitive skin?
Yes. All plating is nickel-free and lead-free, meeting EU REACH Regulation requirements. Our recycled metal supply chain is ISO 14021 certified via Legor Group. Documentation is available on request.
Do you work with gemstones?
Yes — extensively. We source, cut and set gemstones entirely within Jaipur in partnership with Saksham Gems. We work with precious stones (ruby, sapphire), semi-precious stones, pearls and cubic zirconia. Custom shapes and hand carvings are a speciality.
Will you sign an NDA?
Yes, always. Your designs, brand identity and order details are fully confidential. We never share client information or designs with any third party.
Which countries do you ship to?
We currently ship to the UK, Netherlands, USA and Australia with full export documentation. If you are based elsewhere, get in touch — we will advise on shipping options for your location.
I'm a first-time brand — can you help me?
Absolutely. Many of our clients started with no manufacturing experience. We will guide you through every step from design to delivery. Start by sending us your idea — however rough — and we will take it from there.